Title:  Sony “Serious About Sound”
Service: Point of Sale
Client: Sony Australia Limited

Brief: Design and produce Point of Sale elements to create impact at store level. Elements needed to relate to existing above-the-line advertising and other printed material. The client wanted something different.

Description: ATE designed a range of POS that not only complimented the existing material but created impact at store level. The wobbler utilized the actual input cable that connected to the stereo unit and the yellow “My Tunes on Board” 3D element created instant attraction. Point of Sale elements included Brochure Holders, Posters, Banners, Free Standing Banners, wobblers and product stickers.