Title:  Golden “Warm Up Your Winter” Promotion
Service: Point of Sale
Client: George Weston Foods

Brief: To design an off location display that would not only hold required product but be cost effective and have minimum foot print. The unit needed to be durable and have instore impact. We were also required to manage the print production of all promotional Point of Sale and national distribution.

Description: We designed a display unit to be made using red corflute. This provided the strength to hold the products required for the 6-8 weeks and the durability needed. We provided a cost effective solution as the red corflute was utilized to minimize print requirements. The display was modular consisting of 4 smaller units which enabled versatility for individual store requirements and was also interactive to create impact at store level. Supporting Point of Sale included Shelf Strips, Headercards, Bin Cards, Wobblers and Side Panels for Woolworths and Coles.