Title:  Rainbow Range Re-design
Service: Packaging
Client: IMP Marketing

Brief: To re-design logo and pack graphics for the entire Rainbow range of products including canned fruit and vegetables and honey. New photography was required. A total of 13 separate products were redesigned.

Description: ATE designed the Rainbow logo to have more stand out at shelf level. The labels were designed to have a consistent “white panel” behind the Rainbow logo to ensure Brand consistency. New photography was managed, art directed and retouched by ATE. Pack mockups were produced for final approval and product photography.