Title:  Golden Promotion 2007
Service: Point of Sale
Client: George Weston Foods

Brief: George Weston Foods largest promotion for the year is the Golden Hotplate Promotion. This year’s campaign ran for a record breaking 5 months in store. The brief was to design a display that would hold all of the hotplate products, present the products well and be durable enough to stay in-store for the required time. The display also required theatre and something different to attract the consumer so we utilized extra large “Mr Golden” soft toys, branded Sleeping Bags, Balloons and Beanies.

Description: ATE designed an off location semi-permanent display unit that presented the product facing forward to give more brand exposure. The unit was produced from 5mm red corflute with a 1 colour screen print to minimize cost and ensure maximum durability.