Title:  Mainland Cream Cheese Shelf Solution
Service: Point of Sale
Client: Fontera

Brief: Fonterra came to us with the huge task of designing innovative POS in the chiller area of the supermarket to highlight their new product launch. Due to the lack of POS opportunities in this category we needed to come up with something completely different.

Description: After many store visits and research on competitive products we determined that a “block” of colour would provide more opportunity for Fonterra branding. We designed individual PVC trays to hold the products. The modular trays connected to each other so the display could be adjusted for the number of sku’s each store held. These trays not only created a fantastic block of colour in store that was extremely eye catching but also created new areas for branding and product benefits. These trays have been so successful they have been produced for 5 additional products within the chiller environment.