Title:  Car Entertainment Football Promotion
Service: Point of Sale
Client: Sony Australia Limited

Brief: In the car accessories category point of sale opportunities are limited. Sony required a smart solution to highlight there involvement in the World Cup and promote the adaptability of their car stereo range.

Description: ATE designed individual wobblers (3 kinds) that highlighted individual product capabilities. We utilized the shirts of World Cup soccer players to relay this information to the consumer. The “soccer player” design was utilized on all pieces of point of sale to reinforce the promotion.